Privacy Policy
Introduction
Birthmark Interiors (Pty) Ltd (“Birthmark”, “we”, “us”, “our”) is committed to protecting your personal information in accordance with the Protection of Personal Information Act, 2013 (“POPIA”). This Privacy Policy explains how we collect, process, store, share, and safeguard personal information when you interact with us in store, online, or through any communication channel.
Information Officer
In terms of POPIA, Birthmark has appointed an Information Officer responsible for data protection compliance.
Information Officer: insert info
Email:
Telephone:
All data access requests, corrections, objections, or complaints may be directed to the Information Officer.
Personal Information We Collect
We may collect the following categories of personal information:
Identity Information
- Full name and surname
- Identity number
- Company registration number (where applicable)
Contact Information
- Mobile or telephone number
- Email address
- Physical and delivery address
Transaction Information
- Order history
- Invoice and quotation details
- Payment confirmation records
- Warranty and service records
Communication Records
- Email correspondence
- WhatsApp communication
- Telephone call records (where recorded lawfully)
Installation & Marketing Media
- Photographs of completed installations
- Product images taken at customer premises (subject to consent)
We collect only information that is necessary, relevant, and not excessive for legitimate business purposes.
How We Collect Information
Personal information may be collected:
- In store
- Through order forms and quotations
- Via WhatsApp and email
- Through our website
- Through social media platforms
- During delivery coordination
- During installation
Information may also be collected when you voluntarily provide it to us.
Purpose Of Processing
We process personal information for the following purposes:
- Processing and fulfilling orders
- Manufacturing and delivery coordination
- Installation services
- Customer communication
- Invoicing and accounting compliance
- Warranty administration and after-sales support
- Marketing communications (where consent is provided)
- Compliance with legal and regulatory obligations
We will not use personal information for unrelated purposes without consent or lawful justification.
Legal Basis For Processing
We process personal information based on:
Contractual necessity (to fulfil orders)
Compliance with legal obligations
Legitimate business interests
Your consent (for marketing and photography)
Direct Marketing
Where you have provided consent, we may send promotional communications via:
- SMS
- Social media
You may opt out at any time by:
- Clicking “unsubscribe”
- Replying “STOP”
- Contacting us in writing
We do not sell personal information to third parties.
Photography & Installation Images
Birthmark may photograph:
- Products
- Showroom displays
- Custom installations
No personal identifying information will be published without consent.
Customers who do not wish their installation photographed must notify us in writing prior to delivery.
Sharing Of Personal Information
We may share personal information with:
- Delivery and logistics partners
- Payment processors
- Accounting service providers
- IT service providers
- Legal or regulatory authorities (where required by law)
All third parties are contractually required to process information securely and lawfully.
Cross-Border Data Transfers
Where information is stored on cloud-based systems or processed by third-party providers outside South Africa, Birthmark ensures that such processing complies with POPIA and that appropriate safeguards are in place.
Data Security
We implement reasonable technical and organisational safeguards, including:
- Secure digital storage systems
- Password-protected access
- Restricted staff access controls
- Secure filing systems
In the event of a data breach that poses a risk to your rights, we will notify affected individuals and the Information Regulator in accordance with POPIA.
Data Retention
Personal information is retained only for as long as necessary for:
- Warranty administration
- Accounting/Auditing compliance (as required by law)
- Legal record-keeping
- Legitimate business purposes
Once no longer required, information will be securely deleted or anonymised.
Your Rights Under POPIA
You have the right to:
- Access your personal information
- Request correction of inaccurate information
- Request deletion where legally permissible
- Object to processing for direct marketing
- Lodge a complaint with the Information Regulator
Information Regulator (South Africa): https://www.justice.gov.za/inforeg/
Cookies (Website Use)
Our website may use cookies to:
- Improve user experience
- Analyse website traffic
- Enhance performance
You may disable cookies in your browser settings; however, some features may be affected.
Policy Updates
Birthmark may update this Privacy Policy from time to time.